Tips for increasing your Tips


Lynn, associate professor of consumer behavior in Cornell's School of Hotel Administration, has published his 16th study on tipping, titled "Gratitude and Gratuity: a meta-analysis of research on the service-tipping relationship," recently published in The Journal of Socio-Economics.
"Tipping is an interesting behavior because tips are voluntary payments given after services have been rendered," states Lynn, in his most recent study. "Consumers rarely pay more than necessary for goods and services. Tipping represents a multibillion-dollar exception to this general rule. It is an exception that raises questions about why people tip."

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